ABB enlisted Priority Exhibitions to design and build their stand at Offshore Europe in Aberdeen. After a complex brief designers got to work on a double deck design featuring 3 structures at 6m high with ABB branding and large graphic skins. The steel structure supporting the upper floor was clad with bespoke yellow legs and industrial bolts hinting at an oil rig platform without compromising the strict corporate guidelines. Within the design were several product specific areas, expert zones, seminar area, product display and hospitality. Interactive exhibiting proved successful at the expert pods, and the open flow of the stand encouraged use of every square meter. A very busy stand!