Mark Hodgens, Managing Director of Nederman UK, which is a world leader in industrial filtration and has used Priority for a number of years. He said, “Priority Exhibitions provide Nederman with top end design, build and installation services that are made to the very highest specifications.
“Repeatedly they deliver on time and to budget and have a great account management team that consistently go above and beyond the call of duty.
“They are always willing to innovate and when we asked them for a strategy to increase visitor numbers and dwell time on stand they really listened. The team came back with a strategy to use augmented reality to demonstrate our systems.
“These are far too big, complicated and industrial to bring to an exhibition hall, and photos and videos don’t really do it justice so the team developed a strategy to transform our system in to a 3d augmentation that delegates can interact with on stand. The augmentation was so successful that visitor numbers were treble that from other shows we attend and what is more guests were spending more time on the stand. We were run off our feet and won business as a result of the leads generated at the show.”
