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Priority Exhibitions shows strong growth in Q1 2012

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Priority Exhibitions

Priority Exhibitions is reporting a strong first quarter of 2012, enhanced by the recent Ecobuild show, which saw the exhibition stand design specialists install six stands ahead of schedule. Two of the stands were complex two tier constructions: one of which won silver for the best sustainable stand over 100m2.

Ecobuild is the world’s biggest event for sustainable design, construction and the built environment, and took place from March 5-7 at London’s ExCel centre. Priority’s success at this particular show was crowned when their client Saint Gobain was named runner-up in for the most sustainable stand over 100m2 awarded by the UK Green Building Council. The stand space measured 10m x 22m, plus a mezzanine level hospitality area.

With environmental consideration high on the agenda for many market sectors Priority strive to promote and continually improve their green credentials for a stand installation demonstrating how sustainability is incorporated into exhibition stands from cradle to grave, including the design, electronic communication, sourcing of materials or construction, logistics and disposal.

Louise Walters, CEO, Priority Exhibition said: “February and March are always busy months for us, but this year it has exceeded all records. Building six exhibition stands just for one exhibition was a fantastic achievement and our dedicated team ensured that each build went to plan and within deadline.

“Along with all the other exhibition stands we’ve designed and built for the first quarter of the year in the UK and Europe we are optimistic that 2012 is going to be a good year for Priority Exhibitions.”

Another large exhibition in March meant working with long-standing client Israel Tourism on the ITB trade travel show in Berlin. In an unusual twist, this stand featured a live folk band, providing further atmosphere. Visitors stood on soil brought over from the Holy Land and a roaming photographer took photos which were printed to fridge magnets as personalised giveaways. This is the largest exhibition stand that Priority installs within the annual tourism itinerary for the Israel contract.

Other projects within the first quarter demonstrate Priorities ability to adapt to any brief or market sector with stand installations completed for well-known brands such as Bunzl, the Conair Group and Babyliss at various exhibitions: Hotelympia, Technology for Marketing and Advertising, Professional Beauty and Firex amongst others.

Five tips for creating a good Twitter account for an exhibition

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We create exhibition stands for clients and work with different exhibition organisers. We connect with many people on Twitter, so have formulated our own dos and dont’s for using the social media platform for events.

1.    Keep it up
View your Twitter account as a permanent communication channel. Don’t just tweet for the month before your exhibition – it won’t give you enough time to build a digital relationship with your followers.

2.    Be creative
Don’t just tweet about your own exhibition. Tweeting out links to useful articles and information is a great way to ensure you have an interesting feed, and therefore increasing the number of followers.

3.    Don’t big yourself up
Make sure you don’t just re-tweet any favourable things your followers say about your company. It can be annoying to your followers and isn’t very engaging content to read.

4.    Have a plan
Don’t just let one of your employees sit on Twitter nattering away, or sometimes not knowing what to say. Have a strategy, have a plan and know what messages need to go out.  That said, obviously it is good to have some ad-libbing and personality show through your account.

5.    Measurement and evaluation
After formulating a plan, you need to decide what you’re going to measure and what you will use this yardstick for. Is it how many followers you can achieve, how many re-tweets you get or is it traffic to your website? There are many different ways to measure success of social media, so think it through before you start.

Let us know what your own businesses social media tips are.

Contact Priority Exhibitions on (+44) 02476 843 181 or email info@priority-exhibitions.co.uk to find out how we can help you with social media and marketing for your exhibition stand.

Basic essentials that every event manager should measure

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Everyone thinks they measure the results of their exhibition presence but there is a big difference between monitoring and measurement

Some of the points below might sound obvious to some seasoned exhibitors, in which case this is a good check list of good practice, but for those still in search of effective measurement and evaluation hopefully a few of these tips will be useful

1.    Be SMART
Do you have a particular focus or target for the exhibition? It is amazing how few exhibitors don’t set the right objectives:

Specific
Measurable
Achievable
Realistic
Targeted

2.    Visitors to your stand
Consider other data collection than the basics of contact information, role, position and responsibilities. Having you CRM database available live on your exhibition stand will enable seamless update:

Establish Twitter name, are they followers?
LinkedIn, are you connected, can you connect?
Internal person responsible for follow up

3.    Quality of leads
By detailing visitors’ information directly into your live database you will be able to:
Measure how many follow-up meetings were actioned and by whom.
Integrate twitter and LinkedIn followers into the marketing mix.
Measure how many existing customers came to visit and record what they specifically wanted to ask.
Monitor any follow up press coverage from journalists who visited the stand.
Calculate the cost per lead accurately.

Exhibition Stand of the Future: looking at the data

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By Louise Walters

To help us find out more about the Exhibition Stand of the Future, we asked more than 2,000 people their views. The respondents included corporate marketers, agency heads, exhibition giants, suppliers, venue managers and freelancers.

We asked what will the future be? How will exhibitions and exhibition stands change? What features and functionality will they have? What will the commercial opportunities be? (more…)

Exhibitors focusing on digital marketing strategy for lead generation

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Exhibitors are increasingly using a mix of integrated marketing techniques combined with technology to generate leads, says a new study.

What is more, whereas the last five years has seen experimentation with technology, the research now shows businesses are much more assured in deploying these techniques and seeming a tangible return.

The research, by exhibition stand design company Priority Exhibitions, shows that exhibitors are using digital marketing, PR and social media, combined with new on-stand technologies for a better return on investment.

Two thirds of exhibitors believe over the next five years the best way to secure results from their exhibition presence will be to create strategies using integrated marketing techniques and technology to drive visitors to stands and increase dwell time.

Furthermore, out of the 2,000 respondents, 45% thought that digital marketing was most suited to converging with events strategy in the future, closely followed with 34.5% stating it was PR.

Louise Walters, CEO at Priority Exhibitions, said: “While social media has been around for a few years now, we are seeing marketers increasingly understand how to get the best use from it. Early experiments with new technologies are now bearing fruit and businesses are seeing tangible returns.

“Budget cuts mean that exhibitors need to show a positive ROI on using new technology and marketing techniques, which means they are developing strategy for the future.

“By asking exhibitors about current trends and developments, we can examine how these will impact on exhibition stand design. How a stand is used helps shape the design process. It is true to say that form follows function.”

The research, called Exhibition Stand of the Future, was conducted by Priority Exhibitions to give them insight into the fast-changing world of events and exhibitions. Technology and marketing changes and develops quickly, so it’s important to take a measure of the industry and how it sees marketing an event presence moving forward.

Results are taken from a survey of 2,000 people, including corporate marketers, agency heads, exhibition giants, suppliers, venue managers and freelancers.

Read the full report:

Exhibition Stands of the Future | Exhibition Stand Design
View more presentations from priorityexh



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