We create exhibition stands for clients and work with different exhibition organisers. We connect with many people on Twitter, so have formulated our own dos and dont’s for using the social media platform for events.
1. Keep it up
View your Twitter account as a permanent communication channel. Don’t just tweet for the month before your exhibition – it won’t give you enough time to build a digital relationship with your followers.
2. Be creative
Don’t just tweet about your own exhibition. Tweeting out links to useful articles and information is a great way to ensure you have an interesting feed, and therefore increasing the number of followers.
3. Don’t big yourself up
Make sure you don’t just re-tweet any favourable things your followers say about your company. It can be annoying to your followers and isn’t very engaging content to read.
4. Have a plan
Don’t just let one of your employees sit on Twitter nattering away, or sometimes not knowing what to say. Have a strategy, have a plan and know what messages need to go out. That said, obviously it is good to have some ad-libbing and personality show through your account.
5. Measurement and evaluation
After formulating a plan, you need to decide what you’re going to measure and what you will use this yardstick for. Is it how many followers you can achieve, how many re-tweets you get or is it traffic to your website? There are many different ways to measure success of social media, so think it through before you start.
Let us know what your own businesses social media tips are.
Contact Priority Exhibitions on (+44) 02476 843 181 or email firstname.lastname@example.org to find out how we can help you with social media and marketing for your exhibition stand.