(+44) 02476 843 181
info@priority-exhibitions.co.uk

Archive for the ‘Blog’ Category

Five tips for creating a good Twitter account for an exhibition

Posted on:

We create exhibition stands for clients and work with different exhibition organisers. We connect with many people on Twitter, so have formulated our own dos and dont’s for using the social media platform for events.

1.    Keep it up
View your Twitter account as a permanent communication channel. Don’t just tweet for the month before your exhibition – it won’t give you enough time to build a digital relationship with your followers.

2.    Be creative
Don’t just tweet about your own exhibition. Tweeting out links to useful articles and information is a great way to ensure you have an interesting feed, and therefore increasing the number of followers.

3.    Don’t big yourself up
Make sure you don’t just re-tweet any favourable things your followers say about your company. It can be annoying to your followers and isn’t very engaging content to read.

4.    Have a plan
Don’t just let one of your employees sit on Twitter nattering away, or sometimes not knowing what to say. Have a strategy, have a plan and know what messages need to go out.  That said, obviously it is good to have some ad-libbing and personality show through your account.

5.    Measurement and evaluation
After formulating a plan, you need to decide what you’re going to measure and what you will use this yardstick for. Is it how many followers you can achieve, how many re-tweets you get or is it traffic to your website? There are many different ways to measure success of social media, so think it through before you start.

Let us know what your own businesses social media tips are.

Contact Priority Exhibitions on (+44) 02476 843 181 or email info@priority-exhibitions.co.uk to find out how we can help you with social media and marketing for your exhibition stand.

Basic essentials that every event manager should measure

Posted on:

Everyone thinks they measure the results of their exhibition presence but there is a big difference between monitoring and measurement

Some of the points below might sound obvious to some seasoned exhibitors, in which case this is a good check list of good practice, but for those still in search of effective measurement and evaluation hopefully a few of these tips will be useful

1.    Be SMART
Do you have a particular focus or target for the exhibition? It is amazing how few exhibitors don’t set the right objectives:

Specific
Measurable
Achievable
Realistic
Targeted

2.    Visitors to your stand
Consider other data collection than the basics of contact information, role, position and responsibilities. Having you CRM database available live on your exhibition stand will enable seamless update:

Establish Twitter name, are they followers?
LinkedIn, are you connected, can you connect?
Internal person responsible for follow up

3.    Quality of leads
By detailing visitors’ information directly into your live database you will be able to:
Measure how many follow-up meetings were actioned and by whom.
Integrate twitter and LinkedIn followers into the marketing mix.
Measure how many existing customers came to visit and record what they specifically wanted to ask.
Monitor any follow up press coverage from journalists who visited the stand.
Calculate the cost per lead accurately.

Exhibition Stand of the Future: looking at the data

Posted on:

By Louise Walters

To help us find out more about the Exhibition Stand of the Future, we asked more than 2,000 people their views. The respondents included corporate marketers, agency heads, exhibition giants, suppliers, venue managers and freelancers.

We asked what will the future be? How will exhibitions and exhibition stands change? What features and functionality will they have? What will the commercial opportunities be? (more…)

Designer Joe Ashton nominated for Exhibition News award

Posted on:

Joe Ashton Priority Exhibitions

Priority Exhibition’s Joe Ashton has been nominated for an Exhibition News award. The nominees have just been announced on the Exhibition News website, and our designer Joe is in the running for Best Designer.

The prestigious awards will take place at West Hall in London on March 29, where 10 awards will be handed out to high flyers across the exhibition industry.

Priority Exhibitions CEO Louise Walters said: “We’re really proud that Joe has been nominated for this award. He continually sets high standards with his work which really stands out, ensuring our clients are always impressed with their exhibition stands.”

Exhibition News publication said: “The team at Exhibition News was impressed at the number and quality of entries in our people categories this year; a testament to the importance of our awards but also the incredible worth of those who organise, host and supply products and services to the diverse range of shows held in the UK and by UK-based organisers abroad.”

Since he joined Priority Exhibitons in 1996, Joe has created designs for some of the world’s biggest brands, such as Siemens, Saint Gobain, Jacuzzi, the Israeli government and DeWalt.

His career highlight so far has been his work for Israel Tourism, which has won ‘Best Stand’ award at Fitur in Madrid and at the Moscow International Travel and Tourism in March 2011.

Joe’s approach to design follows the modernist ideology that form follows function. In the case of exhibition stand design this means that a client’s lead generation efforts must be at the heart of how the stand works.

What this means is that before putting pen to paper, Joe looks at a client’s business models and objectives to ensure his design is more than just an attractive 3D structure, but help attract visitors, increase dwell time, aid data capture and ultimately increase lead generation.

Contact Priority Exhibitions on (+44) 02476 843 181 or email info@priority-exhibitions.co.uk to find out how we can help with your exhibition presence.

www.priorityexhibitions.co.uk

 

CEO Louise makes Event 100 Club

Posted on:

Louise Walters, CEO Priority Exhibitions

By Louise Walters, CEO

Event Magazine’s Top 100 Club has just been announced, and I’m excited to be named at number 59.

To be considered, the publication took on board our contributions to the industry; our revenue; accolades won; events we’ve created exhibition stands for and client testimonials.

It was then went to the vote, with more than 4,000 people in the industry voting.

Given the tough criteria, it is most definitely an honour to be included in the list, and although it’s my name there, the whole Priority Exhibitions team should be proud as everything we do is always a group effort.

The list was unveiled at the Brand Event Awards in the Underglobe on Wednesday (30 Nov) and can be found in Event’s yearbook, The Guide.

For more information contact Manchester PR Agency PR Agency One

B&Q Showcase exhibition stand for Mark Group

Posted on:

We designed and built an exhibition stand for the Mark Group to take part in B&Q’s product showcase, which took place from October 31 – November 2.

Mark Group is a national company with more than 1,400 employees dedicated to providing a ‘whole house’ solution to energy-efficiency.

Priority Exhibitions has designed and created an exhibitions stand with a curved feature and an LED illuminated logo showing with company name. Another slimline LED light box below shows graphic images, and a one side of the stand demonstrates their cavity wall products

We have been working with Mark Group for many years to showcase their products and well-known brand.



    Our Authors



    Find us on