Driving Footfall, Driving Business
Footfall is a term used to indicate how successful a stand is at attracting people to it at a conference. High footfall means success; the more people that visit your stand, the more opportunity there is for generating leads. Our exhibition stands are designed to drive footfall, helping our clients to build their contacts and convert new business. We have been increasing footfall at conferences for 24 years, to find out how we can help you call (+44) 02476 843 181 or fill out our form.
Amplify Marketing Messages
Regardless of your industry sector or type of business, our designers think about how to attract visitors onto your stand. It might be that the number of entry points to the stand is critical to take advantage of the high traffic areas of the exhibition hall, or it could mean that our creative team need to think of ways to highlight your on-stand content.
Use social media to reach delegates
Alternatively Priority Exhibitions might look at how to incentivise and motivate delegates within the exhibition hall to visit your stand. We can advise on competition mechanics, how to use social media to reach digital savvy delegates or just ensure your marketing messages are amplified throughout the design.
Our exhibition experts can provide you with strategic counsel on how best to make the most of an event and its community. We are involved with many events each year and our team have an intuitive understanding of what footfall driving strategies work and what don’t.
Thanks to new technologies and social media, the audience that exhibitors can reach is no longer confined to the exhibition hall.
Use event hashtags
Most events have very popular Twitter feeds, Facebook pages and LinkedIn groups. Likewise, bloggers and journalists are often adding to the online narrative around an event too.
One of Priority Exhibitions aims is to help its clients take advantage of these types of technologies.
We can work alongside your team or provide contractor services to ensure that you are maximising your profile both inside and outside of the exhibition hall before, during and after the event.
Increase visitor dwell time and generate leads
We can use social media to increase visitor numbers to your stand or raise your profile among key bloggers and journalists.
Capture visitor data
We can also help you capture the online audience from a given event and convert them to your own company social media accounts.
In addition to social media, we can help you hijack search engine traffic around an event and help improve your visibility to delegates who are Googling or researching the event.
Your presence at an exhibition needs to be far more than just a stand, and you need to be working with a company that understands that your effective presence doesn’t end at the boundary of your stand or booth. Priority Exhibitions build stands with the latest communication technologies and systems in mind, see how we can help you by calling (+44) 02476 843 181 or filling out our form now.