Coventry-based Priority Exhibitions, the exhibition design and build experts, recently constructed an exhibition stand for BaByliss Pro.
The 18m x 15m island stand premiered at Salon International (16-18 October 2011) at Excel UK and has been created to help BaByliss Pro promote its professional range of hair care products to the hairdressing industry
The stand hosted live hair styling demonstrations by a number of the country’s top stylists including the hairdressing icon Patrick Cameron who used the latest BaByliss Pro products. In addition to the live hair demonstrations there was also be stunning catwalk shows. The catwalk is designed to mirror the famous runways of Paris, London and Milan and is complete with the latest PA sound-system and lighting.
In addition to the catwalk area, another exciting feature of the stand was a working salon designed to accommodate six stylists. The salon is fully glazed giving maximum opportunity for visitors to the stand to view the stylists as they prepare their models, prior to going on stage.
There is also a 31 metre retail sales counter where product is sold directly to visitors to the stand.
BaByliss is part of the Conair Group. The business joins a long list of well-established international businesses on Priority Exhibitions’ client roster, including Siemens, Saint Gobain, Jacuzzi, Israel and DeWalt.
Bruce Round at Priority Exhibitions, said, “BaByliss Pro is a great brand and Salon International is a vibrant show that attracts thousands of professionals from the hairdressing industry. The stand was designed to pull in visitors and is packed full of interesting features such as live demonstrations and catwalk shows that are designed to capture attention and increase dwell time”.
Rob Sidebotham, Head of BaByliss Pro said, “Salon International is a really important show for us. It is our opportunity to showcase the BaByliss Pro brand and demonstrate our exciting product range to hairdressing professionals. Priority Exhibitions immediately understood what we were looking to achieve from the Salon exhibition and we are delighted with the work they have done in creating an event presence that will generate a real buzz around the BaByliss Pro brand.
Priority Exhibitions currently employs a team of 29 people and has a turnover of £3,000,000. Over the last five years the business has grown despite an industry headwind that has seen the sector decline year on year. Priority has bucked this trend due to the high demand from its client base and new business. Exhibitors want to partner with success and Priority has all the credentials.
